Post by account_disabled on Feb 27, 2024 12:39:11 GMT 8
Often ignored and mistreated, the footer is, just like with websites, the section that usually hosts the company's legal information , but not only that. In fact, it is in the footer that social networks , permission reminders and unsubscribe links are usually inserted , but let's look at them in a little more detail. Let's start with social networks . The most common formula in which we find them is the link to the company's social profiles such as Facebook, Instagram, LinkedIn, Twitter. Less frequent but very effective is also sharing on social media which allows the user to share the newsletter or DEM on their personal profiles. Graphically, there are those who choose to use them in their original version, therefore with the institutional color of each social network, and those who prefer to use them with a personalized color in line with the company colours. The permission reminder is that tiny but very important little head for privacy and GDPR purposes that allows the user to remember why your company is sending him a communication . In fact, it will remind him where he signed up from and under what relationship he is speaking with him. Here's an example: You receive this message because you are one of our customers. Usually this small text precedes the company's legal data.
Last but not least, it is usually the unsubscribe link which, if well structured, allows Panama mobile number list the user to completely unsubscribe from all communications or simply to update their profile by issuing or revoking some consents or modifying the data already in their possession. from the company. Responsive or scalable design: what are the differences? responsive design or scalable design?Have you ever heard of mobile first ? More and more often we all use our smartphone as our main device to open and read emails, especially in the B2C sector, visit sites and make online purchases. But when is a newsletter well made for mobile? And, above all, is it better to create a responsive or scalable newsletter ? A newsletter can be defined as responsive if its elements are not limited to adapting to the device on which they are displayed but if ad hoc graphics have been prepared to optimize the use of the email on that device. Otherwise, if the graphics simply adapt to the width of the screen, it is called scalable design. Also in this case, drag and drop editors come to your aid, whose elements, by their nature, are already responsive. When creating a responsive newsletter there are two main factors to pay attention to: the font size which must be at least 16px to allow the readability of the texts the size of the buttons and the related text.
In fact, the user will click with their finger, often the thumb, and not with the mouse pointer. It goes without saying, therefore, that the precision of the click will be much less accurate on mobile than on desktop so it is better to insert larger buttons. Tracked links and Google Analytics You have created your newsletter and inserted texts and images. It's then time to insert the links that will take your user to the landing page you have chosen. The newsletter sending system will track the clicks on the links present within the communication, thus processing the sending statistics that we all know well. However, there is a way to track the traffic arriving on your website from the newsletter in even more detail: the Google Analytics UTMs (Urchin Tracking Module). These are customized parameters which, added to the link, track, within the Google Analytics statistics, all visits to the site originating from a specific email communication. Here's how a link with UTM parameters is structured: link structure with UTM parametersAnother fundamental step - even if not directly related to communication links - is the insertion of alternative tags, better known as ALT TAG , in the images of your newsletter . The alt tag has two functions: provide the user who has not accepted the images, or whose email client does not display them, a useful indication on the content of the visual that allows him to at least imagine the missing content support the readability of the email if received by a visually impaired user.
Last but not least, it is usually the unsubscribe link which, if well structured, allows Panama mobile number list the user to completely unsubscribe from all communications or simply to update their profile by issuing or revoking some consents or modifying the data already in their possession. from the company. Responsive or scalable design: what are the differences? responsive design or scalable design?Have you ever heard of mobile first ? More and more often we all use our smartphone as our main device to open and read emails, especially in the B2C sector, visit sites and make online purchases. But when is a newsletter well made for mobile? And, above all, is it better to create a responsive or scalable newsletter ? A newsletter can be defined as responsive if its elements are not limited to adapting to the device on which they are displayed but if ad hoc graphics have been prepared to optimize the use of the email on that device. Otherwise, if the graphics simply adapt to the width of the screen, it is called scalable design. Also in this case, drag and drop editors come to your aid, whose elements, by their nature, are already responsive. When creating a responsive newsletter there are two main factors to pay attention to: the font size which must be at least 16px to allow the readability of the texts the size of the buttons and the related text.
In fact, the user will click with their finger, often the thumb, and not with the mouse pointer. It goes without saying, therefore, that the precision of the click will be much less accurate on mobile than on desktop so it is better to insert larger buttons. Tracked links and Google Analytics You have created your newsletter and inserted texts and images. It's then time to insert the links that will take your user to the landing page you have chosen. The newsletter sending system will track the clicks on the links present within the communication, thus processing the sending statistics that we all know well. However, there is a way to track the traffic arriving on your website from the newsletter in even more detail: the Google Analytics UTMs (Urchin Tracking Module). These are customized parameters which, added to the link, track, within the Google Analytics statistics, all visits to the site originating from a specific email communication. Here's how a link with UTM parameters is structured: link structure with UTM parametersAnother fundamental step - even if not directly related to communication links - is the insertion of alternative tags, better known as ALT TAG , in the images of your newsletter . The alt tag has two functions: provide the user who has not accepted the images, or whose email client does not display them, a useful indication on the content of the visual that allows him to at least imagine the missing content support the readability of the email if received by a visually impaired user.